Animal suffering on social media – say no!

Supposedly funny or cute animal pictures and videos circulate en masse on various social media platforms. But is this always funny for the animals shown? Animals suffer for much of this content. However, this is not always obvious to everyone. In this article, you will learn how to recognize animal suffering and how to behave in the best case scenario.

INHALT
Animal social media content Recognizing stress and suffering Dealing with social media posts that violate animal welfare laws
Animal social media content

Hedgehogs wearing hats, rabbits in costumes, dogs that are drunk, provoked, or doused with ice water, shocked cats, and cheetahs on the sofa generate clicks and likes on social media platforms. To achieve this, animals are placed in situations that cause them stress or fear and sometimes even put them in danger. In the viral "cucumber challenge," for example, a cucumber is secretly placed behind a cat. The cat jumps away in fear, mistaking the cucumber for a dangerous snake. Many people find this funny, but the cat is terrified. Even animal rescues are sometimes staged and filmed. An animal is deliberately put in danger in order to then supposedly rescue it.

Animals bred for cruel purposes (see related article), some of which suffer from serious health problems, are portrayed uncritically. Animal obesity is trivialized in "cute" posts. Costumes can lead to overheating and interfere with animal communication. Forced, unnatural postures cause stress.

More and more content also revolves around wild animals. However, in most cases, the needs of wild animals cannot be met in private ownership. Yet social media normalizes and "promotes" the handling of these animals.

Owners of so-called "petfluencers" (pets with a large online fan base) sometimes make a lot of money with their posts. However, their animals do not always enjoy their "job," which they did not choose for themselves. Pictures and videos should only ever show spontaneous, natural behavior of an animal.

The World Society for the Protection of Animals (Welttierschutzgesellschaft e.V.) divides social media content relevant to animal welfare into three categories:

  1. Clear animal suffering: Abuse and violence, including the depiction of cruel breeding practices (see relevant article) and the keeping of wild animals as pets, such as hedgehogs, sloths, otters, big cats, or young monkeys, which are humanized and treated like babies.
  2. Suspected animal suffering: In a picture or short video, the context is often unclear. Close contact with a wild animal may have taken place in a private household or an animal welfare center. A filmed rescue operation may be staged or it may be real. If the same animals and rescuers appear in different settings, the case is relatively clear.
  3. Disrespectful treatment of animals: This occurs very frequently and is not conducive to animal welfare. Challenges, for example, encourage imitation, which can lead to even more animal suffering.

Brachycephalic dog with sweater Stop lettering
Animals do not want to be dressed up or made to wear clothes—unless they are cold. This brachycephalic (short-headed) dog is also a victim of cruel breeding practices. Brachycephaly leads to serious health problems.
Recognizing stress and suffering

As soon as an animal freezes, tries to flee, shows discomfort, stress, fear, threatening, aggressive, or defensive behavior, it is suffering. You can recognize this by the following signs or behaviors:

Dog

  • Stressed expression: wide eyes, large pupils, ears pulled back, corners of the mouth pulled back, forehead and scalp smooth and wrinkle-free, averted gaze, as if the dog were smiling
  • Tail tucked in, crouching
  • Constant yawning, licking itself or its muzzle, scratching, shaking, heavy panting
  • Avoidant behavior: retreating, giving someone the cold shoulder
  • Appeasement behavior: lifting front paw, licking human
  • Displacement behavior: unexpected behavior that is inappropriate for the situation

Cat

  • Dilated pupils
  • Bristled fur, ears pinned back, arched back
  • Tail swishing
  • Defensive behavior: hissing, swiping, biting
  • Submissive behavior: crouched posture

Rabbit

  • Wide-open eyes
  • Rapid, shallow breathing
  • Shock
  • Lying flat on the stomach and, in the case of rabbits with erect ears, laying the ears back
  • Vocalizations: shrill squeaking, hissing, growling
  • Stomping
  • Aggression

Guinea pigs

  • Protruding, wide-open eyes
  • Rapid, shallow breathing
  • Shock
  • Vocalizations: squeaking, chirping (bird-like sound), quiet humming
  • Chattering teeth
  • Aggressiveness

Dog with a stressed expression and ears pricked up
This dog shows clear signs of stress on its face. In addition, its ears are pinned back, preventing it from hearing properly and communicating with its own ears.
Dealing with social media posts that violate animal welfare laws

The most important thing: no interaction, no attention. The more often content is viewed, shared, commented on, liked, or even disliked, the more the reach of the post increases. If you see posts that violate animal welfare laws, report them immediately to the respective platform so that the platform can delete them. At https://welttierschutz.org/leitfaden-melden/, you can find out how to submit a report for the respective social media platform. If it is a post from Germany that actually depicts animal cruelty, save the material, save the link and the creator's profile, and notify the police or veterinary authorities—because animal cruelty is punishable under animal welfare law.